BECOMING ACQUAINTED WITH A CLIENT'S SPECIFIC REQUIREMENTS
ANALYZING THE CLIENT'S CURRENT PUBLIC IMAGE
CREATING A LIST OF MEDIA WHICH SHOULD BE CULTIVATED FOR THE CLIENT
DEVELOPING A STRATEGY OF BUILDING A CLIENT'S PUBLIC IMAGE
SELECTING THE PROPER IMAGE-BUILDING TECHNIQUES
DRAWING UP A COST ESTIMATE AND EXPECTED EFFECTS OF THE PLANNED ACTIVITIES

PREPARING PROMOTIONAL MATERIALS
   PHOTO SERVICE, ADVERTISING AND INFORMATION BROCHURE, GADGETS
   EDITING A HOUSE NEWSPAPER
DEVELOPING AN INTERNET AND INTRANET PRESENCE
   EDITING AND CREATING A WEBSITE (WWW & WAP)
PRESS INFORMATION
   GATHERING AND EDITING INFORMATION
   EFFECTIVE PLANTING OF INFORMATION IN THE MASS MEDIA
ORGANIZING NEWS CONFERENCES
   PREPARING PRESS INFORMATION
   SCENARIO AND DIRECTION OF THE EVENT
   HIRING A CONFERENCE ROOM, PROVIDING A MODERATOR/EMCEE, INTERPRETERS, REFRESHMENTS
   INVITING AND TAKING CARE OF JOURNALISTS
ADVICE IN MATTERS OF SELF-PRESENTATION
   CONTRIBUTIONS TO THE CLIENT'S NEW IMAGE BY A MAKE-UP ARTIST, HAIRDRESSER, STYLIST AND LINGUIST
   WRITING SPEECHES
CONTACTS WITH JOURNALISTS
   ACTING AS AN INTERMEDIARY IN OUR CLIENT'S CONTACTS WITH MEDIA REPRESENTATIVES
   ORGANIZING OFFICIAL MEETINGS (E.G. INTERVIEWS) AND SEMI-OFFICIAL ONES
   GENERATING CONTACTS WITH OPINION-MOLDING CIRCLES AND INTEREST GROUPS (LOBBYING)
PLANTING INFORMATION IN THE MEDIA
   ESTABLISHING A GROUP OF JOURNALISTS CLOSELY CO-OPERATING WITH CLIENT
   SUPPLYING THEM WITH MATERIALS
   ORGANIZING MEETINGS AND INTERVIEWS WITH CLIENT'S REPRESENTATIVES
SPONSORING
   ESTABLISHING ACTIVE AND EFFECTIVE SPONSORING METHODS (CULTURAL AND SPORTING EVENTS)
   THAT HELP SHAPE CLIENT'S PUBLIC IMAGE
IMPRESARIO-TYPE SERVICES
INFORMATION, PROMOTIONAL AND ADVERTISING CAMPAIGNS
   COMPREHENSIVE PLANNING OF THE CAMPAIGN
   CREATING AND DEVELOPING ADVERTISING FORMS
   PURCHASING ADVERTISING TIME AND SPACE IN THE MASS MEDIA
ANTI CRISIS STAFF
   SWIFT AND EFFECTIVE EFFORTS TO ENSURE CLIENT'S POSITIVE IMAGE
   IN CRISIS SITUATIONS

CONSTANT MONITORING OF CLIENT'S PRESENCE IN THE MASS MEDIA
CO-OPERATION WITH PUBLIC-OPINION AND MARKET-RESEARCH INSTITUTES
MONTHLY REPORTS ANALYZING THE STATE OF MY CLIENT'S PUBLIC IMAGE
LAUNCHING EFFORTS
   PREVENTING THE EMERGENCE OF A NEGATIVE IMAGE
   CHANGING THE WAY MY CLIENT IS PERCEIVED
   IMPROVING HIS EXISTING IMAGE
   ENTRENCHING THE PRESENT, POSITIVE IMAGE