 | |
 | A MACHINE GUN - AN ARTICLE BY JERZY SLAWOMIR MAC; |
 | SOAP-OPERA - AN ARTICLE BY JERZY SLAWOMIR MAC; |
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 | AT LAST SOMETHING IS HAPPENING. AN INTERVIEW WITH MICHAL ZARZYCKI, THE PRESIDENT OF THE KREATOR COMPANY SPECIALIZING IN POLITICAL MARKETING - BY ROBERT GASIOROWSKI; |
A POLITICAL COMMENTARY. ADA SWIATLAK, A JOURNALIST. MICHAL Z. ZARZYCKI - AN IMAGE-BUILDER. - ON THE ARTICLE BY ROBERT GASIOROWSKI: "PRESIDENTS JUST BEAUTIFUL. HOW POLITICAL PARTIES AND PRESIDENTIAL CANDIDATES WIN THEIR VOTES."; | |
 | MARKETING ANALYSIS: PRESIDENTIAL ELECTION 2000; BIZREPORTER - INTERNET MONTHLY, |
| A HOLIDAY WORKSHOP ON PROMOTION: COLORS; BIZREPORTER - INTERNET MONTHLY, |
 | PRESIDENTIAL PUBLIC-RELATIONS. THE IMAGE OF A HEAD. A FEW CRUEL PIECES OF ADVICE FOR PRESIDENTIAL CANDIDATES FROM EXPERTS ON PUBLIC-RELATIONS - AN ARTICLE BY ANNA GLOWACKA; |
 | KREATOR TO JOIN THE CLUB; BUSINESSMAN MAGAZINE, JUNE 2000. [PRESS RELEASE] |
"...I FOUND ESPECIALLY HELPFUL IN WRITING MY DISSERTATION THE BOOK BY JERZY MUSZYNSKI 'POLITICAL MARKETING", AS WELL AS 'STUDIES IN THE THEORY OF MASS COMMUNICATION" - EDITED BY BOGUSLAWA DOBEK-OSTROWSKA AND PUBLICATIONS BY DARIUSZ OSTROWSKI, PH.D. - PARTICULARY 'THE FUNCTION AND ROLE OF POLITICAL MARKETING IN ELECTIONS IN MODERN EUROPEAN COUNTRIES' FROM 'POLITICAL SCIENCE ANNUAL'. I WOULD LIKE TO THANK IN PARTICULAR MR. MICHAL ZARZYCKI, THE PRESIDENT OF THE KREATOR COMPANY, FOR HIS KINDNESS AND FOR SHARING WITH ME HIS EXPERT KNOWLEDGE AND EXPERIENCE..."- AGNIESZKA CIECIUCH, A STUDENT OF COLLEGE OF HUMANITIES IN PULTUSK, APRIL / MAY 2000 | |
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 | POLAND 2000. CANDIDATES SMARTENED UP. POLITICAL MARKETING. HOW TO WIN THE VOTERS' SUPPORT - BY KATARZYNA GOROWICZ. THE REPORT ON A PRE-ELECTION WORKSHOP CONDUCTED BY THE PRESIDENT OF THE KREATOR IMAGE-BUILDING COMPANY FOR THE LOCAL GOVERNMENT OF LOWER SILESIA; |
 | IT IS THE GOVERNMENT THAT SHOULD POPULARIZE THE REFORM. HOW TO SELL THIS TO PEOPLE. WHO AND IN WHAT WAY SHOULD CONDUCT THE CAMPAIGN PROMOTING THE ADMINISTRATIVE REFORM OF THE COUNTRY? WHO TO CONVINCE AND HOW TO DO IT? THESE AND OTHER QUESTIONS ARE ANSWERED BY AN MP, REPRESENTATIVE OF FREEDOM UNION (UW), STANISLAW KRACIK AND BY AN EXPERT ON POLITICAL IMAGE-BUILDING, MICHAL ZARZYCKI - AN INTERVIEW WITH THE PRESIDENT OF THE KREATOR COMPANY MADE BY AGNIESZKA KUBLIK; |
 | 5 DAYS AGO THEY SAID: MICHAL ZARZYCKI - AN EXPERT ON |
 | THE POLITICIANS BELIEVE IN URBANITY - AGNIESZKA KUBLIK INTERVIEWS MICHAL ZARZYCKI, THE PRESIDENT OF THE KREATOR COMPANY; |  |
SLOGANS IN THE ELECTION CAMPAIGN. A BATTLE OF WORDS. - AN ANALYSIS BY AGNIESZKA KUBLIK; |
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| HOW TO WIN THE ELECTION. THE ADVERTISING CAMPAIGN - AN ARTICLE BY JERZY SLAWOMIR MAC; | |
